Price Comparison Websites: Go Compare
Plus: Bank of America, Toast, Financial Fraud in Payments Systems
Turn on any TV or radio in the UK and after a while you will be confronted with an advert for a price comparison website. There are four of them: Moneysupermarket, GoCompare, Confused.com and Comparethemarket. Between them, they spend over £150 million a year on traditional media advertising and a lot more on other marketing. A few years ago, Go Compare…