A Marketer's Guide to Fund Management

Plus: Apple, Clearing Houses, Payment For Order Flow

An experienced editor at a leading finance publication once advised me never to write about ESG. “No-one will read it,” he said. 

Rather than writing about ESG, then, I’m going to write about marketing – specifically, marketing in the fund management industry. All businesses need a good marketing plan, but for fund managers, it’s an especially important …